Your Questions, Answered: The Ultimate Digital Marketing FAQ
Welcome to the Prosper Marketing Solutions resource centre. We believe that a great partnership starts with clarity and transparency. Here, we’ve compiled answers to the most common questions we receive about digital marketing, our processes, and how we help businesses across the US and Canada achieve extraordinary growth.
Can’t find your question? Don’t hesitate to contact us for a free consultation .
General & Agency Questions
Q: What exactly is digital marketing?
A: Digital marketing is a broad term for all of your online marketing efforts. It encompasses services like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, web design, and content creation. The goal is to use these digital channels to connect with your current and prospective customers where they spend their time: online.
Q: I’ve been burned by a marketing agency before. How are you different?
A: We built our agency to solve this exact problem. Our difference is radical transparency. You get a a dedicated point of contact, and reports that focus on revenue-driving metrics like leads and sales, not vanity metrics. We believe in proving our value early and building partnerships based on trust and tangible results.
Q: What types of businesses do you work with?
A: We have experience helping a wide range of businesses, from local service providers and e-commerce stores to B2B companies and SaaS platforms across the United States and Canada. Our strategies are always customized to your specific industry, goals, and budget.
Q: How do I know which digital marketing services I need?
A: The best strategy depends on your unique goals. If you need immediate traffic and leads, PPC is a great start. If you want to build a long-term, sustainable asset, SEO is crucial. We recommend starting with a free, no-obligation strategy session where we can analyze your business and recommend the perfect mix of services.
Q: How much does digital marketing cost?
A: Your investment depends on the scope of the services you need. We offer flexible packages and create custom proposals based on your specific goals and budget. We focus on strategies that provide a clear and significant return on investment (ROI), ensuring our services pay for themselves.
Search Engine Optimization (SEO)
Q: Why is SEO so important for my business?
A: SEO is the process of making your website visible to customers who are actively searching for your services on Google. A strong SEO presence builds trust, drives highly qualified traffic to your website 24/7, and establishes your brand as an authority in your field. It’s one of the highest ROI activities in all of marketing.
Q: How long does it take for SEO to start working?
A: While minor improvements can be seen in the first 2-3 months, significant, traffic-driving results from SEO typically take 4-6 months. SEO is a long-term strategy that builds compounding value over time, creating a sustainable growth engine for your business.
Q: What is the difference between On-Page SEO and Off-Page SEO?
A: On-Page SEO refers to optimizing the content and structure of your actual website (e.g., keywords, site speed, content quality). Off-Page SEO refers to actions taken outside of your website to build its authority, primarily by earning high-quality backlinks from other reputable sites. A successful strategy requires both.
Pay-Per-Click (PPC) Advertising
Q: When should I use PPC instead of SEO?
A: PPC is ideal when you need immediate and highly targeted traffic. It’s perfect for launching a new product, promoting a time-sensitive offer, or quickly generating leads while your long-term SEO strategy is building momentum. Many of the most successful businesses use both SEO and PPC together.
Q: What is a good Return On Ad Spend (ROAS)?
A: A “good” ROAS varies by industry and profit margins, but a common benchmark is a 4:1 ratio—meaning you generate $4 in revenue for every $1 spent on advertising. We work with you to determine a target ROAS that ensures high profitability for your specific business.
Q: Where will my ads be shown?
A: We run campaigns on the platforms where your customers are most active. This primarily includes Google Ads (for search, shopping, and display) and Microsoft Ads, as well as powerful social media advertising platforms like Facebook, Instagram, and LinkedIn for more targeted demographic campaigns.
Social Media Marketing (SMM)
Q: How do you measure the ROI of social media?
A: We measure social media ROI by tracking metrics that directly impact your bottom line. Instead of just “likes,” we focus on website clicks, lead generation forms filled, online sales originating from social channels, and audience engagement that signals buying intent.
Q: Which social media platforms are right for my business?
A: This depends entirely on your target audience. For B2C and e-commerce brands, platforms like Instagram and Facebook are often most effective. For B2B companies, LinkedIn is a powerhouse for generating professional leads. We conduct research to focus your budget only on the platforms that will deliver results.
Website Design & Development
Q: Will my new website be mobile-friendly?
A: 100% yes. Every website we design and build is fully responsive, meaning it automatically adapts to look and function perfectly on all devices, including desktops, tablets, and smartphones. This is essential for both user experience and search engine rankings.
Q: What platform do you use to build your websites?
A: We specialize in building websites on WordPress, the world’s most popular and flexible Content Management System (CMS). This gives you an incredibly powerful and scalable foundation while making it easy for you to manage your own content if you choose to.
